The 3 S’s – user friendliness, sociability, and safety – are a good basis for dating website. Why will it seem like a lot of websites tend to be mysteriously missing out on all of them from their company strategies?

Type LikeBright, a new dating site based in Seattle whose goal is to purge deception from online dating sites world. It really is a tall order, but Ron Lai, Sonya Lai (yes, they can be siblings), and Nick Soman are determined meet up with it. The trio satisfied while studying at Harvard, and decided to receive LikeBright this season within the TechStars, an organization that phone calls itself the “#1 startup accelerator around,” program in Seattle.

Their unique objective, as told Aislyn Green of TechFlash.com, is not complicated: “LikeBright is actually a TechStars Seattle business trying to make online dating straightforward, social and not harmful to women.” Ladies everywhere – and lots of males – complain in regards to the diminished rely on and widespread sleeping that troubles online dating sites. For many, its become these an issue they’ve given up on internet dating altogether in support of going back to the traditional methods of dating they’d as soon as refused, like satisfying through pals or at social events. LikeBright will fight this problem by “constructing a dating layer-on fb to simply help females fulfill men and women through people they believe.”

The determination for LikeBright originated in personal experience. Sonya had been powered by an aspire to help their female friends navigate the sometimes-dangerous arena of internet dating, and wanted to spot focus on the problems, usually dismissed, that women worry about regarding searching for love on line. Ron, a frequent tourist, was prompted to generate a niche site that came across their nomadic needs, and Nick discovered of this worth of fulfilling a romantic date through some body you confidence when women buddy launched him to his girl.

Before building your website, the trio executed 50 alive interviews with women who wanted to discuss their experiences with online dating sites. The replies they was given ranged from hilarious into horrifying, like “every thing appeared good. And he asked myself if I smoked meth” and “he had been 11 and that I needed to drive him residence. He had walked right across town.” Determined that world lacked a dating website that puts ladies initial, LikeBright was born.

LikeBright is devoted to creating a host constructed on the 3 S’s. Signing up for your website is simple: it will take half a minute to sign up via myspace Connect. Your website promotes sociability by providing consumers a social framework your singles they see and allowing them to connect with pals – affixed or perhaps not – on the webpage. And it’s really safe: women may use LikeBright anonymously, and every guy on the internet site is vouched for.